Crafty Yankee found Retail Pro’s analytical capabilities exceptionally valuable in accomplishing this end. “By having good computer information, I can constantly reshape the store,” said Fields.
“We must change with the customer: Patterns, age, tastes.”
Retail Pro 9 gave Fields tools to analyze Crafty Yankee’s $1 million business by key segments. The store has been using Retail Pro 9 since 2012 and Fields credits the software with contributing to the store’s consistent, healthy growth despite a stagnant overall economy.
Knowing what sells—and what doesn’t—is critical to every retailer and Crafty Yankee adopted an
analytical method with Retail Pro. No guesswork here: “I like to analyze my business in lots of
different segments. It’s important to me to start from the top.”
Fields continued, “Let’s say we had a 20% increase last month. Where did that come from?
Jewelry? Glass? Pottery? Once I see the trend in the data, I can break it down by vendor or resources.
And I can compare that data to last year’s.”