Latin America retailers’ customer focus is evident in their strong commitment to using technology to improve in-store efficiency and customer experience.

“In the past year, Payless has implemented many new strategies to serve our customers and increase our market share and in-store footprint in the Latin American market,” said Justo Fuentes, Payless Latin American CEO. “This plan includes a strong digital component with Retail Pro to allow an omnichannel approach to the Latin market, as well as several product strategies that will allow Latin consumers to continue seeing Payless as their primary source of high-quality, value-priced family footwear. The Professional Services team at Retail Pro International and our Retail Pro Business Partner, Grupo EJJE, have been integral to building this vision and opening new stores across this region. We look forward to continuing our success together in the Latin American market.”

Retailers’ ability to adapt quickly with technology during the global pandemic positioned them to meet customers’ needs, and established relationships with Retail Pro technology consultants proved essential.

“Retail Pro International’s network of local technology experts – our Authorized Retail Pro Business Partners – continues to support retailers in Latin America to advise on omnichannel strategies during COVID. Our localizations, fiscalizations support, and open API have given retailers the resources they need to integrate with regional ecommerce technologies and to manage inventory, customer, and all other retail data in Retail Pro,” explained Rick Fuentes, Retail Pro International Latin America Channel Director.

“COVID proved Latin American retailers’ commitment to stay connected with their customers and to reach new markets in new ways to give access to their goods,” said Jorge Siman, Grupo EJJE CEO. “As an Authorized Retail Pro Business Partner team, we at Grupo EJJE work together with retailers like Payless and Supertienda Morena to further their technology strategies and ensure continued growth.”

During COVID, Supertienda Morena in El Salvador adapted operations to meet customer needs, build direct relationships, and add services for convenience at a time when uncertainty caused difficulty in obtaining goods.

“Tienda Morena is not a self-service store; we build relationships with our customers, and during COVID we made sure to increase our connection with customers to fulfill their home goods needs during the lockdown,” commented Ramon Rivera, Supertienda Morena CEO. “Before Retail Pro, we tried a lot of different software to satisfy our store needs. None of them met our expectations. With Retail Pro, we are able to track inventory from the moment it is received in our warehouses to the point of the product leaving the store in the customer’s hands. That gives us all that integrated data visibility to work with in Retail Pro, which was extremely useful during COVID,” Rivera explained.

Retail Pro software satisfies the specific fiscal scenarios retailers face in the Latin American region with fiscal printers, electronic invoicing, and the ability to make any additional modifications to meet fiscal requirements, positioning Retail Pro POS and retail management software as the world-class software that is ready to meet the diverse needs of retail in Latin America today.

For more information on Retail Pro software, visit www.retailpro.com

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About Payless

Founded in 1956, Payless is an iconic footwear retailer with a 60 year heritage, and uncompromised commitment to value. Serving millions of customers through its extensive global network of brick-and-mortar and Ecommerce retail, Payless spans 30 countries with over 700 stores in Latin America, Africa, the Middle East, Asia and the Caribbean. Payless is headquartered in Miami, FL, USA and offers a wide range of fashionable footwear as well as apparel and accessories, all at affordable prices for every member of the family.

About Supertienda Morena

Supertienda Morena was established in 1961 in El Salvador and is well known for its vast merchandise selection and excellent customer experience. With innovation, creativity, technology, and an entrepreneurial spirit, Supertienda Morena promotes the integration of all areas of its business to provide excellent service to their customers and capitalize on the opportunities that accompany constant change in a globalized world.

About Grupo EJJE

The Grupo Ejje team are experts in implementing and supporting world-class software, hardware and services. Our 25 years of experience make us one of the most reliable companies in Central America. Grupo EJJE's multidisciplinary team works to make your business more efficient, competitive and profitable. We support customers in Latin America and the Caribbean.

About Retail Pro International

Retail Pro International is a global leader in retail management software that is recognized world-wide for rich functionality, multi-national capabilities, and unparalleled flexibility, and has been named top POS for mid-market retail by IHL Group. For 35 years, RPI has innovated retail software solutions to help retailers optimize business operations and have more time to focus on what really matters - cultivating customer engagement and capitalizing on retail’s trends. Today, Retail Pro software powers unified commerce strategy for retailers in 130 countries with full POS, replenishment, inventory, promotions, and customer management functionalities available on any mobile or desktop Android, IOS, and Windows devices.  To learn more, visit www.retailpro.com

Press contact:

Ulyana Avetisov 

Retail Pro International

Marketing Manager

uavetisov@retailpro.com