DUBAI, UAE - DECEMBER 13, 2015 Retail Pro International unified top specialty retail executives from the Middle East and Africa and retail technology experts at the 2015 Retail Pro Middle East Retail Summit to discuss how new directions like omnichannel are disrupting retail in the Middle East market’s hyper-growth.

The summit ran in full force on December 10 with over 100 leading retailers from the Middle East and North Africa region representing their brands, including Al-Futtaim, Adidas, and Polo Luxury Group. Breakout sessions triggered deliberation on customer-centric approaches to retail engagement, building omnichannel in the Middle East, and driving loyalty through customer experience excellence, and included a panel of regional retail experts: Dr. Vidya Nandagopal of University of Dubai, Adrian Shaw of Easa Saleh Al Gurg Group overseeing IDdesign and United Colors of Benetton, and Sumit Bathla of Al Futtaim.

“Retail Pro International is powering global retail innovation. The Retail Pro® platform gives retailers the tools they need to capitalize on crucial trends transforming retail dynamics, operations, and customer engagement today. We are the platform enabling each retailer’s evolution to achieve their unique goals,” said Kerry Lemos, CEO of Retail Pro International.

RPI also held a specialized pre-summit Executive Education session on December 9, which focused on advancing the art of selling in a luxury economy.

“Retail Pro is empowering retail evolution in the Middle East. Key entrepreneurs are recognizing the immense opportunity in today’s market and it is inspiring to see their unrelenting drive in the face of the chaos inherent in retail change,” shared Omar Saleem of Firdous Concept Stores.

About Retail Pro

Retail Pro International (RPI) is a global leader in retail management software that is recognized world-wide for rich functionality, multi-national capabilities, and unparalleled flexibility. For over 25 years, RPI has innovated retail software solutions to help retailers optimize business operations and have more time to focus on what really matters - cultivating customer engagement and capitalizing on retail’s trends. Retail Pro is the chosen software platform for omnichannel strategy by serious retailers everywhere. To learn more, visit http://www.retailpro.com