FOLSOM, CA, January 22, 2015 – Retail Pro International (RPI) distinguished itself among its software peers at NRF’s Big Show, setting itself apart with their Retail Pro Prism, a natively modular platform that maximizes ROI, optimizes efficiency, increases customer engagement effectiveness across channels, and incites real-time responsiveness for smarter retail on the verge of the omni-channel age.

“The retailer-customer relationship in the age of digital connectedness is characterized by cross-channel interactions in real-time. Customers are willing to give their loyalty but retailers must engage them more impressionably at every touch point,” RPI’s CEO, Kerry Lemos, told analysts at NRF. “Retail Pro Prism gives retailers tools to run a business that truly creates a meaningful customer connection with the brand.”

Businesses can tailor Retail Pro to their needs across hardware environments, locations, and channels for a fully synergized retail experience that will keep customers coming back.

Retail Pro Software Platform Benefits:

Optimized Efficiency

• Retailers can increase sales floor operational efficiency and optimize new-hire training. Retail Pro Prism gives retailers the dexterity to re-create their physical workflows across every mobile and traditional POS device.

Increased Customer Engagement Effectiveness

• Businesses can implement their long term customer engagement strategy with Retail Pro’s flexible user interface which can be customized to reflect their brand across all devices and environments, for brand impressions at every retail interaction.

Real-Time Responsiveness

• Retailers can have clear visibility into unfolding sales trends across channels with Retail Pro Prism’s real-time data communications. They incite real-time responsiveness to evolving customer preferences and smarter decision-making for increased sales and decreased markdowns and stock-outs.    

“2015 will be the year of calculated steps towards full omni-channel integration worldwide. Retail Pro is proud to be the software platform that retailers are choosing for their responsive strategy,” said Retail Pro International CEO Kerry Lemos.

For more information or to schedule your demo of Retail Pro Prism, visit www.retailpro.com.

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About Retail Pro International

Retail Pro International (RPI) is a global leader in retail management software that is recognized world-wide for rich functionality, multi-national capabilities, and unparalleled flexibility. For over 25 years, RPI has innovated retail software solutions to help retailers optimize business operations and have more time to focus on what really matters - cultivating customer engagement and capitalizing on retail’s trends. Retail Pro is the chosen software platform for omni-channel strategy by serious retailers everywhere. To learn more, visit www.retailpro.com