FOLSOM, September 16, 2014 - Retail Pro International, one of the world's most recognizable providers of retail management software, recently announced the general availability release for the highly anticipated retail software platform, Retail Pro Prism. With the release of Prism, Retail Pro International looks to enable retailers with a retail management solution that offers a more mature approach to bridging the cross-platform divide currently faced by retailers across almost every sector. Competitive advantage in today’s retail marketplace is being determined more and more by a retailer’s capacity for richer, faster, more informed engagement with today's savvier technology-enabled shopper, placing retail management solutions providing superior cross-platform functionality at a premium.

Delivering peak experiences for shoppers in retail environments requires retail solutions with cross-platform and real-time communication capabilities. While new technologies capable of delivering these types of experiences continue to surface, many retailers are still at a strategic planning stage, reimagining fundamental workflows and projecting infrastructure adjustments needed to implement enterprise-wide changes. With its added emphasis on versatility, Retail Pro Prism offers retailers a solution capable of meeting today's rigorous retail technology demands while permitting retailers the freedom to evolve and mature their cross-platform strategy into the future. 

Early reports from the field state that Retail Pro Prism is poised to fulfill the demand of specialty retailers to address a steady and emergent industry-wide transition to omni-channel retail, by empowering retailers to do it on their own terms. "Industry rates of cross-platform adoption and deployment suggest that retailers are still defining what their approach to cross-platform and omni-channel retail will be", explains Kevin Connor, Director of Product Strategy at Retail Pro International. "Prism is built to enable retailers to design and implement a platform tailored to their business' specific needs and goals. Every element of Prism was engineered with the retailer’s choice and convenience in mind, from its cross-platform capability to the options you have selecting your database.”

Beyond its cross-platform capabilities, Prism’s features reflect Retail Pro International’s long-time commitment to superior retail flexibility. As a Mobile 2.0 solution, Prism's cross-platform promise is highlighted by its full-featured functionality across platforms, addressing a common frustration of retailers working to successfully integrate mobile to their store systems. That capability, coupled with a completely customizable CSS & XML-based user interface, allows retailers to modify Prism to fit any desired workflow or brand requirements. Retail Pro International also anticipates that retailers will take advantage of Prism's modular design, allowing them to license only the modules needed for a particular installation, while leveraging the platform’s extensibility to meet unique needs using its robust API. In addition to its front-end versatility, Prism utilizes adaptable architecture and data sync options to optimize deployment and resource usage options across an organization. 

"We wanted to develop a retail solution that truly enabled specialty retailers to retail their way, in all facets, and Retail Pro Prism is the result of that core commitment", states Kerry Lemos, CEO at Retail Pro International. “A true international solution out of the box, Prism was engineered with the intent of enabling local and multi-national retailers everywhere in the world to innovate and evolve. Over the next three years, we feel confident that Prism will play a leading role in bridging the platform divide within the specialty retail marketplace as the industry grows en route to omni-channel.”

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About Retail Pro International

Retail Pro International, LLC, is a global leader in Point of Sale, Store Operations, and Back-Office software applications for the specialty retail industry. Through its highly-specialized provider network, Retail Pro is delivered locally and supported regionally through over 90 offices worldwide. More than 52,000 retail stores in 87 countries trust Retail Pro to manage their operations; from single stores to prestigious, multinational retailers, Retail Pro is the proven global solution for serious retailers worldwide. To learn more about Retail Pro solutions please visit www.retailpro.com

Media Contact:

Alexandra Frith
Retail Pro International, LLC
916-605-7210