Folsom, CA –March 7, 2014 - Retail Pro International (RPI), a global retail software leader, today announced a strategic partnership with Swarm Mobile^®, a leading analytics and consumer engagement company. The partnership brings the powerful Swarm Mobile dashboard monitoring for store operations and customer traffic to Retail Pro^® customers. The Swarm analytics engine aggregates and processes passive real-time presence and POS transactional data, intelligently establishing connections between unique mobile Device IDs and in-store behaviors to build detailed individual shopper profiles. 

Using a small device that plugs in anywhere in the store, Swarm measures customer foot traffic, conversion rates, dwell time, repeat visitors and more. By aggregating transactional data from Retail Pro^®, Swarm seamlessly integrates with your POS data to present a complete view of in-store shopper and purchase activity.

“Retail Pro is the undisputed leader across multiple retail categories. Integration with their best-in-class platform creates substantial business operation advantages for RPI customers. We’re thrilled, and based on early feedback, so are our customers,” shared Leif Borden, Director of POS Partnerships at Swarm Mobile.

Retail Pro^® users can benefit from a birds eye view of foot traffic, conversion rates and revenue across all stores in a single web-based dashboard. This capability helps store owners and managers evaluate store performance faster and more effectively than ever before. 

“Leveraging Swarm with my POS data allows me to truly quantify ROI on my marketing dollars and more efficiently allocate staff based on foot traffic and conversion rates,” shared Randy Lackman, Retail Pro^® and Swarm user.

Swarm and Retail Pro^® integration is now generally available for Retail Pro^® customers and business partners. “We are looking forward to seeing more retailers turn performance data insights into their competitive advantage,” said Alexandra Frith, Director of Marketing at Retail Pro International. 

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About Swarm Mobile 

Swarm Mobile is a fast-growing analytics & consumer engagement company that enables businesses to passively collect shopper data and actively engage individual consumers in real time. The Swarm retail analytics solution is installed across over 20,000 retail locations in the U.S. The Swarm portfolio of Wi-Fi devices and dashboard monitoring & engagement platform are a rich value-add, comprehensive and simple tools for retail outlets of all sizes. www.swarm-mobile.com

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About Retail Pro International

Retail Pro International, LLC, is a global leader in Point of Sale, Store Operations, and Back-Office software applications for the specialty retail industry. Through its highly-specialized provider network, Retail Pro is delivered locally and supported regionally through over 90 offices worldwide. More than 52,000 retail stores in 87 countries trust Retail Pro to manage their operations; from single stores to prestigious, multinational retailers, Retail Pro is the proven global solution for serious retailers worldwide. To learn more about Retail Pro solutions please visit www.retailpro.com

Media Contact:

Alexandra Frith
Retail Pro International, LLC
916-605-7210