July 5, 2011 – Folsom, CA---Retail Pro is pleased to announce that it has teamed up with Constant Contact to give retailers the ability to integrate Constant Contact's online marketing tools, allowing them to increase consumer participation and strengthen customer and business relationships.

"We are excited to partner with Constant Contact to provide our customers and resellers with the industry's leading email marketing product. Soon to be integrated via a Plugin, it will allow Retail Pro users to efficiently, effectively and compliantly enhance their email marketing efforts, translating into better customer nurturing and higher sales," said Mike Bishop, Retail Pro's vice president of business development.

Some of the tools – designed for small businesses and organizations – include an email marketing function that enables businesses to quickly draft professional emails while also managing contact lists, reviewing new additions to member lists and measuring campaign result data.

Constant Contact's internet tools also help retailers seize on the strength of social media marketing to sustain an online conversation, letting them capitalize on word-of-mouth from Facebook, post reviews to Yelp and promote offers on Twitter. Additional tools include event marketing and online surveys, which can help promote and grow a small business.

"Our tools are all proven to help retailers connect with customers and build successful relationships with them," said Steve Johnson, Constant Contact's vice president, partners. "We are pleased that Retail Pro chose Constant Contact to provide its clients with our online marketing tools, and we look forward to working together to be an even bigger factor in their clients' success."

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About Retail Pro

Retail Pro International, LLC is a global leader in Point of Sale, Store Operations, Merchandising, Planning, Business Intelligence, and Payment Processing software applications for the specialty retail industry. For over 20 years, Retail Pro has enabled specialty retailers to achieve their full potential through a unique, scalable, reliable, and highly customizable retail management solution. 

Today, Retail Pro is used by more than 40,000 retail stores globally in markets such as fashion, luggage, footwear, collectibles, gifts, home furnishings, sporting goods, and accessories. With unparalleled functionality, flexibility and ease-of-use, Retail Pro has established itself as a trusted solution for today's specialty retailers worldwide. The solution is delivered through a global network of business partners to over 63 countries, translated in 18 languages.
For more information, please visit www.retailpro.com.

Media Contacts:
Alexandra Frith
Retail Pro International, LLC
916-605-7210
afrith@retailpro.com