FOLSOM, CA – January 11, 2011 – In a world of social media, retailers are focused on branding and customer experience more than ever. Brands are judged and evaluated every step of the way, with consumers pledging loyalty to brands, whose values align with their own.  Complete transparency makes retailers focus not just on what they deliver, but also how they do it, and sustainability of their practices.  Retail Pro is addressing these emerging trends with several innovative platforms in 2011. eReceipts is one example that is seeing a great response from both retailers and consumers.  

Retail Pro has partnered with Seamless Receipts to help retailers deliver electronic receipts to customers without paper waste or BPA, a toxic chemical found in many paper receipts.  In addition to being a green and sustainable alternative to the traditional receipt, eReceipts also allows retailers to include personalized promotions and branded communications to customers, engaging the consumer beyond the initial purchase.

“We are excited to give retailers a way to embrace the concept of sustainability and be on the front lines of green initiatives in today’s arena of responsible retailing,” says Alexandra Frith, Retail Pro’s Marketing Manager.

The marketing and sustainability benefits of eReceipts are clear and the way retailers implement eReceipts will be critical to their customer relationships.  “We found that retailers want 2 things,” says Keith Cowing, Seamless Receipts’ CEO, “a simple solution that cashiers and customers will instantly understand, and full control over their branding and customer engagement.  We built our platform to deliver those key aspects.”

eReceipts are seeing a great response from retailers and consumers and are expected to be increasingly common in coming years. The Seamless Receipts plug-in for Retail Pro is currently available via the Retail Pro App Market at www.retailpro.com/appmarket.  The eReceipts platform will also come bundled with future versions of Retail Pro, demonstrating Retail Pro’s constant commitment to innovation, sustainability, and the demands of today’s retail marketplace.

About Retail Pro
Retail Pro International, LLC, is a global leader in Point of Sale, Store Operations, and Back-Office software applications for the specialty retail industry. With 90 offices across 47 countries, Retail Pro's network of affiliates provides local support and service for its worldwide customer base in the customer's local language and time-zone for more than 40,000 retail stores in 63 countries using 18 different languages. For more information, please visit http://www.retailpro.com.