One of the most difficult things for a retailer is understanding what items to have in-store and which could be successfully handled in online as part of an endless aisle strategy. For brick and mortar retailers, physical in-store … Continue reading
Today’s customers often want a fast, efficient shopping experience, and retailers are increasingly providing omnichannel experiences that are refined to meet those needs. While retailers hope to gain revenue and gain efficiencies in marketing, what do customers view … Continue reading
Regular customers appreciate being recognized and rewarded for their repeat business, and loyalty programs typically offer discounts or exclusive deals to a retailer’s regular customers. Many programs pretty much follow the same tried-and-true script: Make a purchase, get … Continue reading
Shopping is an increasingly “invisible” activity, embedding itself seamlessly into new digital and physical channels, using ever-more natural gestures and simple conversations. Gesture recognition helps retailers gauge shoppers’ real interest For example, a mom goes for an afternoon walk with … Continue reading
Today, traditional retailers are competing not only against each other but also against e-commerce — as well as online companies that are opening brick and mortar outposts. Compounding the pressure is the breakneck pace of technological change. Customers … Continue reading
Retailers are challenged with making their product selections more exciting, alluring and sexy than those of the competition. Having that certain product or designer that is unique to a particular brand can make a retailer a shining star, … Continue reading
SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. … Continue reading
Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading
Pop-up stores are a popular way to freshen brick and mortar presence as well as to physically connect e-commerce retailers to their customers. They have been around for a few years, but they have steadily become increasingly popular. … Continue reading
Luxury shopping is an experience all its own. Included in the unique ecosystem of retailers catering to the very wealthy are loyalty programs. Many recent program launches come from companies realizing that they need assistance building loyalty among … Continue reading
