Building an omnichannel strategy brings up myriad details to think through: Can customers see store stock availability online? Do both e-commerce and in-store purchases score points for loyalty? Can we tap into our inventory sold elsewhere for an in-store endless … Continue reading
Augmented reality – once associated with the wearing of clunky glasses and feeling disoriented – is finally coming of age. By teaming up with social media, brands have successfully implemented AR to allow prospective customers to virtually “try before they … Continue reading
Referrals are the lifeblood of retail. Having a satisfied customer base that will sing your praises is worth more than an ad campaign by the most sought-after advertising firm on Madison Avenue. People are more than five times as … Continue reading
Many retailers have a presence on social media, at a minimum in an attempt to get the word out about their brands. Some – a few – go the extra mile and parlay their presence into a real relationship with … Continue reading
