Effects of data-driven curation on discovery experiences Remember when a trip to the store could yield a new discovery — an unplanned purchase but one that delighted the customer? Ecommerce handles specific shopping needs seamlessly and efficiently: Search … Continue reading
Social media is no longer the purview of newlyweds, new parents and kitten videos. It is increasingly used by retailers looking to strengthen their brands. Conversely, as mobile shopping continues to grow, social media is putting new power into … Continue reading
Remember the Looney Tunes cartoon with Pepe Le Pew and the little black cat? Poor Pepe struggles with an inability to pick up on the cues that his beloved really just doesn’t want to be bothered. She prefers to remain … Continue reading
Today, Michael Kors became one of a handful of companies embracing Instagram as a way of selling product. In and of itself Instagram is a handy way for marketers to get the word out about their products. However, currently, there’s … Continue reading
