Retailers looking to personalize offerings can combine a GPS solution with a beacon geolocation technology. GPS is used to determine location, and when real-time data is unneeded. It’s more of a geo-targeting solution, and a good fit for when a … Continue reading
The challenge for retailers successfully implementing Internet of Things technology is in offering contextually relevant information to the consumer. Otherwise, the connectivity becomes noise and the merchant risks annoying the customer. Push technology, which often uses beacons to alert shoppers … Continue reading
Returns, overstocks and out-of-stocks cost retailers mightily. Research released recently from IHL Group found that merchants lost $1.75 trillion annually due to those three situations. Retailers still questioning the importance of data analysis and of full insight into sales … Continue reading
Personalization is a hot topic in retail today, and retailers are paying close attention, rolling out beacon technology to track shoppers’ actions, focusing marketing materials to capture their attention and encouraging customer service training. But a recent study from Cisco … Continue reading
Yesterday, I wrote about the unique perspective the Millennial generation as a whole brings to retail. This group is the first generation to grow up with a computer in their homes, in their schools, and in their pockets — if … Continue reading
As millennials come of age, they’re an increasingly important demographic for the retail industry. Continue reading
