Mass-marketed messages are inundating consumers from every available avenue. Retailers today continuously push out these messages using the latest trending channels, hoping to acquire new and repeat customers. With the emergence of more advanced marketing techniques and technologies, … Continue reading
A recent report from Gartner found that a large majority — 81% — of customer experience (CX) leaders predict they will compete mostly or entirely on CX. However, less than half of those responding have established the rationale for … Continue reading
One school of thought among customer service managers today is that it doesn’t pay to wow your customer. Instead, it is more desirable — and more cost effective — to “meet expectations.” Regardless of whether you agree or disagree … Continue reading
Shoppers want personalized experiences that are convenient and easy. Subscription commerce fulfills that need. Of course, for retailers, that one, seemingly simple desire can be filled in a multitude of ways, which can sometimes be at odds with … Continue reading
In today’s real-time global economy, retailers are hunting for strategic optimizations to improve experience and spark long-lasting brand engagement. Data is key to building those one-to-one connections with customers that give them a loyalty-inspiring, memorable experience. And data is … Continue reading
How a customer experiences your brand when they visit your stores is a strong indicator as to whether they will become a repeat customer or leave you for competitors with better service. Elements of customer experience range from baseline solid … Continue reading
For retailers, much of the work that goes into making a sale is done before your customer ever sets foot in your store. Here are 3 tips for using your retail data to attract more customers. 1. Use … Continue reading
With the Christmas season just about officially starting, retailers are readying the last few tools needed to make point of sale transactions as efficient as possible. One area in need of improvement is the battery life of mobile POS … Continue reading
Half the battle for success in retail is getting the customer in the door or on the website, followed by the challenge of closing the sale. According to MyBuys research, highlighted in Personalization Comes of Age, 75 percent of shoppers … Continue reading
The global market of the Internet of Things in retail is expected to grow from $14.28 billion (US) in 2015 to $35.64 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 20.07%. Big names driving and supporting that … Continue reading
