Good products attract customers.Great experiences keep them coming back.Retail Pro Prism’s capabilities gives you the tools to choose where and how you reach your customers, and the POS data to inform your approach. POS Shopper Data Shape your CX strategy … Continue reading
Holidays are fast approaching. With them the masses flock to your website, and this year, only some to your stores. Every retailer’s goal is, of course, to capitalize on the increase in reasons to shop and do whatever it takes … Continue reading
Shopping is an increasingly “invisible” activity, embedding itself seamlessly into new digital and physical channels, using ever-more natural gestures and simple conversations. Gesture recognition helps retailers gauge shoppers’ real interest For example, a mom goes for an afternoon walk with … Continue reading
SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. … Continue reading
Loyal customers are repeat customers. They are particularly valued because the cost of customer acquisition is high. However, loyalty is not just about repeat business – otherwise, all repeat customers would be considered loyal, and they aren’t. … Continue reading
In a day and age in which “automation” and “self-service” are terms often applied to retail sales, it’s eye opening to learn that millennials seem to prefer an in-person, brick and mortar experience, particularly because this is the first generation … Continue reading
Do you have mobile technology that your associates can use to help find products in different store locations, or to order an out-of-stock selection? Great, but if that’s the only reason for the technology, you’re stuck in 2014. … Continue reading
Retailers catering to the “mom market” should be happy to hear that this segment is now more likely than previously to complete a purchase using a smartphone, according to a new survey from BabyCenter. Previously, mothers used their mobile devices … Continue reading
The typical retailer’s app is not all that compelling; lacking features and a discernable value proposition, such apps are typically downloaded and then deleted from a potential customer’s smartphone in relative nanoseconds. At brick and mortar stores, the amount of … Continue reading
34,000 salon and spa owners, beauty press, students and investors—from the simplistic beauty minimalists to naturalists to eclectic colourists with flawless skin, and ultra-modern divergents of Mondrian-esque hues embodied in tiny masterpieces on each perfectly polished nail. In the … Continue reading
