Consumers love a seamless experience, and retailers are on task, moving ahead to meet those customer demands. Meanwhile, more shoppers are using visual search, social shopping and augmented reality. The ability for a shopper to take a photo of … Continue reading
Consumers are accustomed to seeing large display screens in retail stores, but those screens are rapidly evolving to not only provide supplemental information on products but also to predict what products a particular shopper might want to buy. In North … Continue reading
The global market of the Internet of Things in retail is expected to grow from $14.28 billion (US) in 2015 to $35.64 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 20.07%. Big names driving and supporting that … Continue reading
The challenge for retailers successfully implementing Internet of Things technology is in offering contextually relevant information to the consumer. Otherwise, the connectivity becomes noise and the merchant risks annoying the customer. Push technology, which often uses beacons to alert shoppers … Continue reading
Retailers are buzzing about the “Internet of Things,” but most think of the technology as a consumer home run. Take Amazon’s Dash, for example. Dash is a small device that helps consumers keep on top of frequently used supplies. If … Continue reading
The connection of devices offers businesses a great opportunity not only to collect data and learn about how customers interact, but also to gain insight on why certain products are popular — and others are duds. The Internet of things … Continue reading
