Let’s face it – even if you’re someone’s absolute FAVORITE retailer, they still don’t want to spend their holiday season with you, and this year, even less so with COVID. What your customers want most is to find … Continue reading
Brick and mortar has learned a thing or two from online retail, and last December shoppers took a meaningful notice. By focusing on and improving their buying online and picking up in-store (BOPIS, also called “click and collect”) … Continue reading
Every retailer has to answer two questions: How can I identify shoppers in a brick and mortar setting? If I can identify shoppers, what kind of data can I capture about them in store? AppCard for Retail Pro answers … Continue reading
3 things are clear to retailers: Most of your sales come from existing customers. The best way to increase repeat sales is to focus on cultivating customer loyalty. Success for your loyalty marketing program depends critically on shopper enrollment. … Continue reading
It’s 80 days until Christmas — and those holiday displays are starting to edge out Halloween merchandise on the shelves. Wait, Halloween hasn’t even happened yet, right? Be that as it may — yes, we are still more than three … Continue reading
It may not be a blue Christmas after all. After some preliminary doom and gloom reported from some retailers last month, a pall was cast upon Commerce reported Thursday that November retail sales reached $449.3 billion — up 0.7 percent … Continue reading
Not so long ago, conventional wisdom was that Millennials, those born roughly in the 1980 to 2000 timeframe, were on track to be self-centered, materialistic, unprepared adults. And then came the Great Recession. Faced with the realities of the time … Continue reading
