Many direct-to-consumer brands are reevaluating how they do business – and leaving the one-to-one intimacy with customers for a more traditional method of getting their products to more customers. By embracing a wholesale strategy, often in conjunction with DTC methods, … Continue reading
Non-fungible tokens (NFTs) are becoming a bigger part of the fashion landscape. In so doing, they are also becoming a substantial part of retail. An NFT is a unique, “bespoke” item that by its very nature fits right into the … Continue reading
Data Analytics are important and should be applied to every aspect of business to get the most out of the data you collect. Continue reading
Omnichannel is running the show in retail, and omnichannel shoppers are the most valuable. Retailers can calculate how to reach their highest value demographic. Continue reading
Building an omnichannel strategy brings up myriad details to think through: Can customers see store stock availability online? Do both e-commerce and in-store purchases score points for loyalty? Can we tap into our inventory sold elsewhere for an in-store endless … Continue reading
The struggle is real for customers hoping to take some of the legwork out of shopping by researching products online before heading to a store – only to make the drive and discover the product they decided on isn’t available, … Continue reading
In the aftermath of COVID-19 restrictions, even luxury brands have ventured into the world of e-commerce. Many leading brands are taking the best of their existing bricks-and-mortar customer service and applying that to enhance their online offerings — as well … Continue reading
It was a long time coming: Retailers have for many years positioned themselves with the technology and supply chains to become not simply multichannel, but omnichannel. Whether shopping through an app, their computers or by walking through the door, customers … Continue reading
Shoppers love the convenience of online shopping, but still want the benefits of visiting in-store, which is why having an omnichannel presence is so important. A unified commerce experience means shoppers can start in-store and finish the purchase online – … Continue reading
Before COVID-19 forced retailers to a “new normal,” retail was transforming. Here are things retailers introduced for COVID, but likely to keep due to benefits. Continue reading
