Authentic brands project sincerity and approachability, and their stories resonate with customers. Customers enjoy supporting businesses that have compelling histories, remain true to their roots and have a relatable brand message. Shoppers buy more from authentic brands Communications … Continue reading
Retailers are challenged with making their product selections more exciting, alluring and sexy than those of the competition. Having that certain product or designer that is unique to a particular brand can make a retailer a shining star, … Continue reading
A generation ago, people shopped by visiting a retailer, chatting with the salesclerk, browsing and building relationships. An associate would place a call to customers if a new shipment arrived with pieces that were “just perfect” for them. … Continue reading
Much has been written about the importance of providing customers a “frictionless” retail experience. Providing wireless devices to associates has helped with “line busting,” and advances in business analytics and operational intelligence have helped retailers predict sales trends … Continue reading
Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading
The elusive omnichannel shopper: she leaves her tracks everywhere but is yet to be understood. Shoppers’ path to purchase today beelines from your store to your website on their computer at the office (used only during breaks, of course), to … Continue reading
Luxury shopping is an experience all its own. Included in the unique ecosystem of retailers catering to the very wealthy are loyalty programs. Many recent program launches come from companies realizing that they need assistance building loyalty among … Continue reading
Baby boomers — those customers between the ages of 54 and 72 — are predicted to increase their spending by 58% to $4.74 trillion over the next 20 years. That’s far more sales growth than millennials, whose spending will … Continue reading
How does going mobile help you understand your customers? It frees your sales associates from the cash wrap so they can more meaningfully engage with shoppers on your sales floor and learn about them! There is no better … Continue reading
For retailers looking to compete with the fast pace and convenience of online businesses, the in-store experience is an increasingly important battleground. While historically success for retailers may have been measured by metrics such as comparable growth by … Continue reading
