Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading
Retailers are ready to embrace personalization in an effort to boost their bottom lines, and consumers say they want — and welcome — such efforts from their favorite brands. The irony, however, lies in the reality that most shoppers don’t want … Continue reading
Customer engagement and retail’s push to “delight” the customer has lead to a re-evaluation of product marketing. Some refer to that by the cringe-worthy term, “marketeering,” but really it’s old-fashioned clienteling: The act of knowing the customer well enough to … Continue reading
The holidays will soon be over — and with that comes all those returns. Surely someone wants that luxurious mint green cashmere Armani sweater, violet Diane Von Furstenberg wrap dress or deep orange Prada bag, just not the first … Continue reading
