Much has been written about the importance of providing customers a “frictionless” retail experience. Providing wireless devices to associates has helped with “line busting,” and advances in business analytics and operational intelligence have helped retailers predict sales trends … Continue reading
Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading
The elusive omnichannel shopper: she leaves her tracks everywhere but is yet to be understood. Shoppers’ path to purchase today beelines from your store to your website on their computer at the office (used only during breaks, of course), to … Continue reading
Pop-up stores are a popular way to freshen brick and mortar presence as well as to physically connect e-commerce retailers to their customers. They have been around for a few years, but they have steadily become increasingly popular. … Continue reading
How does going mobile help you understand your customers? It frees your sales associates from the cash wrap so they can more meaningfully engage with shoppers on your sales floor and learn about them! There is no better … Continue reading
Brick and mortar has learned a thing or two from online retail, and last December shoppers took a meaningful notice. By focusing on and improving their buying online and picking up in-store (BOPIS, also called “click and collect”) … Continue reading
Effects of data-driven curation on discovery experiences Remember when a trip to the store could yield a new discovery — an unplanned purchase but one that delighted the customer? Ecommerce handles specific shopping needs seamlessly and efficiently: Search … Continue reading
Every retailer has to answer two questions: How can I identify shoppers in a brick and mortar setting? If I can identify shoppers, what kind of data can I capture about them in store? AppCard for Retail Pro answers … Continue reading
It is a question that every retailer ponders: How are customers engaged with my brand and how can I keep them engaged? In the past, surveys were a common tool for gauging customer interest, but today’s shoppers are … Continue reading
Looking to improve inventory productivity and control? Watch this final part of our 3-part Retailer Success webinar series to see principles and tactics that will help you manage inventory better and compete profitably. Part 3: Six Essential Elements of … Continue reading
