It is a question that every retailer ponders: How are customers engaged with my brand and how can I keep them engaged? In the past, surveys were a common tool for gauging customer interest, but today’s shoppers are … Continue reading
Retaining existing customers by keeping them satisfied and engaged is far less costly than identifying and appealing to new customers, yet too often retailers let their regulars drift away. Why do retailers allow that to happen, especially when … Continue reading
Retailers struggle with “shrink” — thefts from retailers that includes shoplifting and employee stealing — to the tune of $46.8 billion in 2017, according to the National Retail Federation. Retailers lose an average of 1.33% of sales, on … Continue reading
In a day and age in which “automation” and “self-service” are terms often applied to retail sales, it’s eye opening to learn that millennials seem to prefer an in-person, brick and mortar experience, particularly because this is the first generation … Continue reading
3 things are clear to retailers: Most of your sales come from existing customers. The best way to increase repeat sales is to focus on cultivating customer loyalty. Success for your loyalty marketing program depends critically on shopper enrollment. … Continue reading
