Retailers are working hard to transform their supply chains to a customer-centric, omni-channel model, but 80% are not prepared for the magnitude of change required, according to HRC Advisory (HRC), a leading strategic retail advisory firm and unit of Hilco Global. The finding was revealed today as part of HRC’s latest retail industry study, which found that expensive online returns, cannibalization of in-store sales and outdated systems are some of the challenges restraining retailers.

“Today’s consumer is driven by an ‘I want it now’ mentality, yet many retailers are still struggling to deliver, said Farla Efros, President of HRC Advisory. “Competing with pure-play e-commerce retailers, and accommodating the multitude of new fulfillment options, requires a significant increase in supply chain flexibility and better integration between the physical store and e-commerce network,” she added “Without these changes, traditional retailers will not be able to execute a truly customer-centric model.”

Want to see how Retail Pro tools can give you clear visibility across every channel and help you build omnichannel fulfillment in your stores? Sign up for the webinar on 9/16/2015 at 11 am PDT here or leave a comment with your request for a link to the recording after the date.

The study found that retailers are struggling with the following key challenges:

• Online returns are expensive. 95% of retailers said their biggest issue in transforming the supply chain was how to mitigate online returns, which can run as high as 30% and are quite costly to a retailer. 85% of retailers noted the high cost of online returns to a store, particularly when the item is not carried in that store. And when returning to a fulfillment center or supplier, retailers incur incremental freight costs, the possibility of shipping-related product damage, as well as a lost opportunity for a replacement sale in-store.
• Cannibalization of in-store sales. 75% of the retailers surveyed said that some of their e-commerce sales are cannibalizing sales that would have otherwise been in stores. And, although e-commerce sales growth rates are often 10-15% greater than physical store growth rates, 70% of retailers are still struggling to develop a profitable economic business model for e-commerce while maintaining acceptable profitability for stores.

• Systems and infrastructure are outdated. All of the retailers surveyed felt that fully integrating inventory and fulfillment between the online and physical store channels would achieve the most effective customer outcome and the lowest margin risk. But more than half (52%) admitted that they do not have the systems in place to provide the required visibility to inventory in each store. Further, retailers lack the necessary processes to compete with their e-commerce-only counterparts, as only 35% of those surveyed had online capabilities such as vendor drop ship, or order in-store and deliver to the customer. The good news is that 60% of the retailers surveyed have plans to invest further in their e-commerce-related systems to provide an improved customer experience.

Key Additional Findings:

• 80% of the retailers surveyed identified inventory visibility and accurate assortment planning between online and physical channels to be the top-two challenges in enabling fulfillment capabilities.
• Only 53% of retailers are currently able to present customers with accurate inventory information and to fulfill the entire order at the time of online purchase.
• Only half of the retailers are able to ensure fulfillment from the closest location when an item is available in multiple locations and distribution centers.
• More than half (55%) of the retailers continue to have dedicated fulfillment facilities for each channel. Only 25% of these retailers are launching initiatives to combine these facilities in order to serve both channels more cost-effectively and optimize their working capital investments in inventory.

Notes on Survey Methodology and Analysis

HRC Advisory conducted detailed survey interviews with executives from April 2015 to June 2015. The study surveyed 20 North American Supply Chain executives from brick & mortar retailers in the electronics, food, health and beauty, fashion apparel, and accessories sectors. The objective was to understand what steps retail executives are taking to profitably adapt their Supply Chains to remain competitive in today’s environment and how they are addressing the challenges being faced. 65% of the companies were publicly traded, and 35% were privately owned.

See the original article on Sector Publishing Intelligence.

This entry was posted by Ulyana Avetisov on Tuesday, September 15th, 2015 at 12:22 pm .

As you ramp up for your busiest retail season, Retail Pro International is ramping up too. We’ve been hard at work developing the mission-critical tools and resources you’ll need to capitalize on the final quarter of 2015.

From the latest product updates, to easy ways to get more from your Retail Pro, to upcoming customer community events, here’s what’s new in the Retail Pro world.

Retail Pro Product Updates

Retail Pro® 9.3 maintenance release

Retail Pro 9.3 Maintenance release is now available. In addition to functionality improvements, in this release you will find augmentation to payment handling and EMV support, so our US-based customers can be prepared for the upcoming October EMV-readiness deadline.

To find out more about this release and the other features available, contact your authorized Retail Pro Business Partner.

Retail Pro Prism® POS 1.3.3 general availability release

This release marks several important improvements and enhancements to the Retail Pro Prism feature set, including that of the API. Some of the more significant features are noted below. Contact your Authorized Retail Pro Business Partner for the full list of improvements.

• Portrait Layout support – Now you can get small mobility form-factor and take advantage of devices like Apple iPod and Honeywell Captuvo SL-22 with the portrait-based user interface to RP Prism.
• Image Support – Improve customer service and item validation at the time of sale with the use of item and customer images.
• Inventory View – Look up and review of inventory while you’re engaging the customer on the sales floor with this first step into the Store Operations functionality of RP Prism.
• Customer History – Be more effective in clienteling using your customer’s shopping history. Data that exists in RP9 is now available to the Prism installation that resides within the same server as that RP9 installation.
• PrismMQ – The initialization of Inventory and Customers has increased in speed and efficiency, which makes it on par with and in some cases better than previous communication platforms like RP9’s ECM.

Retail Pro University Training

2-minute skill booster

This month we introduced a new feature in our University Mail services update. The  2-minute skill booster highlights a particular feature in Retail Pro – what it’ll do for you, where you’ll find it – so you can leave the mundane to your software and get on with more important things.

Got 2 minutes? Learn how to use POS flags to collect customer details at the point of sale.

NEW: Executive Education Series session

Driven by popular demand and the because of accelerated retail growth in the Gulf, Retail Pro International will host a special pre-summit event for top retail professionals in the Middle East. Participants will get a detailed look at how perfecting a brand’s merchandising strategy can help increase retail sales and inventory turn, and will earn a Retail Pro University Executive Education Series Certificate.

Perfecting the Art of Selling in a Luxury Economy

December 9, 2015 * 9:00 AM – 5:00 PM

Retail Pro International offices – Dubai, UAE Branch

Enroll now

Retail Pro Upcoming Events

Mark your calendar now and join the brightest retail and brand thought leaders and innovators to share ideas at the 2015-2016 Retail Pro Customer Summits.

Curated by Retail Pro International exclusively for retail industry executives across luxury, fashion, footwear, lifestyle, gift and beauty brands, our Retail Summits provide you with the tools, insight and perspectives on evolving consumer expectations, retail trends and brand directions.

Whether you’re new to the community or a life-long Retail Pro user, join the conversation!

Retail Pro Middle East Customer Summit

December 10, 2015 * 9:00 AM – 7:00 PM

The Conrad, Dubai

Reserve your spot

Retail Pro US Customer Summit

February 19, 2016 * 9:00 AM – 7:00 PM

Caesars Palace, Las Vegas

 Reserve your spot

This entry was posted by Ulyana Avetisov on Thursday, September 10th, 2015 at 2:38 pm .

Within the last 30 days Retail Pro product releases have been updated to include EMV support.  Current releases of 9.3 and 8.7 for Retail Pro 9 and Retail Pro 8 product families are EMV-capable now.

In addition, Retail Pro 9.3 release brings with it many operational advantages, which will help you mitigate risk and future-proof your operations. Retail Pro 9.3 supports Windows 8, Windows Server 2012 and abstracts all sensitive payment data from the retail management software. This provides you with tools to limit your PCI audit scope, protect customers’ payment data, and mitigate your risk while ensuring compliance with EMV standards.

Please review the corresponding EMV-acceptance FAQ from your payment partner Cayan, and contact your Retail Pro Business Partner to discuss implementation of Retail Pro 9.3 or 8.7.

FAQ: EMV, Europay, MasterCard, Visa

1. Why is EMV being introduced?

In the wake of numerous large-scale data breaches and increasing rates of counterfeit card fraud, U.S. card issuers are migrating to this new technology to protect consumers and reduce the costs of fraud.

2. How do I explain this to my customers? 

EMV cards are newer and include a small, metallic square. That’s a computer chip, and it’s what sets apart the new generation of cards.

The magnetic stripes on traditional credit and debit cards store unchanging data. Whoever accesses that data gains the sensitive card and cardholder information necessary to make purchases. That makes traditional cards prime targets for counterfeiters, who convert stolen card data to cash.

Unlike magnetic-stripe cards, every time an EMV card is used for payment, the card chip creates a unique transaction code that cannot be used again. If a hacker stole the chip information from one specific point of sale, typical card duplication would never work because the stolen transaction number created in that instance wouldn’t be usable again and the card would just get denied.

3. How is an EMV transaction different from a traditional swipe transaction?

Instead of going to a register and swiping your card, you are going to do what is called ‘card dipping’ instead, which means inserting your card into a terminal slot and waiting for it to process.

When an EMV card is dipped, the customer must leave the card in until the transaction is complete. Data flows between the card chip and the issuing financial institution to verify the card’s legitimacy and create the unique transaction data. This process isn’t as quick as a magnetic-stripe swipe. So if a person just sticks the card in and pulls it out, the transaction will likely be denied. A little bit of patience will be involved.

4. Do all my terminals need to be EMV capable. If so, why?

Although EMV is not a mandate, it is highly recommended for all merchants because the liability shift means the cost of fraud will fall back on the merchant. Consider the example of a financial institution that issues a chip card used at a merchant that has not changed all terminals to accept chip technology. This still allows a counterfeit card to be successfully used on the non-EMV terminals. The change is intended to help bring the entire payment industry on board with EMV by encouraging compliance to avoid liability costs.

5. How does EMV work with mobile payments?

Mobile card readers will support EMV by offering some variety of chip, pin, signature, Bluetooth, NFC capability, etc. and work the same way as a terminal.

6. What is the real risk to my business if I am not EMV compatible by the October deadline?

Prior to Oct. 1, 2015, if an in-store transaction is conducted using a counterfeit, stolen or otherwise compromised card, consumer losses from that transaction fall back on the payment processor or issuing bank, depending on the card’s terms and conditions.

After Oct. 1, the liability for card-present fraud will shift to whichever party is the least EMV-compliant in a fraudulent transaction. So if a merchant is not EMV compatible, the consumer loss from the transaction will fall back on the merchant, not the payment processor or issuing bank.

7. Is there any special “at checkout process,” either at the POS or terminal, that will need to be handled?

The card must remain in the reader slot until the transaction completes. The customer may have to select a specific credit/debit application as there could be multiple options per card. The customer will also provide their signature or PIN as prompted by the terminal.

8. Are there any configuration changes to my existing POS installations that will be needed?

Genius customers will need to update their Genius application to 5.x (currently in development) and Retail Pro 8.7.400.18 and Retail Pro 9.30.3.216.

9. Do I need to train my staff on any of this?

Cayan advises taking time to train employees so that they are familiar with EMV transactions and to make the transition seamless. Cayan is providing a step by step guide to assist with training. There are also many online resources for learning more about EMV, for example Visa has posted a series of webcasts at http://usa.visa.com/merchants/grow-your-business/payment-technologies/credit-card-chip/webinar/resources.jsp

10. I am a Cayan-acquiring customer. When will I be ready to accept EMV?

Cayan will have the updates available in September. Merchants can request updates upon general availability.

11. I am a Cayan PGS customer. When will I be ready to accept EMV?

We are working to certify our other processors. Release dates depend on each processor’s availability and certification queue.

12. Will non-US EMV cards work with Genius?

Yes.

13. I am a Cayan PGS customer. What happens if Cayan is not ready to handle EMV with my processor by the October deadline?

We are working to get all processors certified as quickly as possible. If EMV compliance is important to you, consider switching your processing to Cayan to be ready by October.

This entry was posted by Retail Pro on Wednesday, September 2nd, 2015 at 3:32 am .

Enjoyed this month’s 2-minute skill booster from Retail Pro University? Here’s a video on how to set up POS flags so you can start doing it in your stores today!

Watch more training videos on Retail Pro TV in the My Retail Pro customer portal.

This entry was posted by ketv on Monday, August 31st, 2015 at 4:27 pm .

Did you know that you can use Retail Pro to capture important demographic information about your customers at the point of sale? A simple-to-use feature called POS Flags is available and requires very little customization to use. If you don’t know about this feature, you may be missing out on collecting important information to help you manage your business.

Retail Pro includes three POS Flag fields. Each field can be give a unique name based on the type of data you are collecting. For example, many businesses track the advertising source for their customers. “How did you hear about us?” is a question I hear when I make a purchase at just about every store these days.

Customize one of your POS Flags for marketing and you can include responses for all of your advertising campaigns: direct mail, television, internet, word of mouth, and so on. Once you define the potential responses for each POS Flag, you can also set a default value. If you cater mostly female customers, set the default gender flag to “female” and your associates only need to change the value when you have a male customer. Another unique default feature is the ability to automatically default to the last value entered. POS Flags are included in the default receipts screen. They can be easily added to your custom screen designs.

One of the nice features about POS Flags is that you can use them even if you are not tracking customer information on the receipt. The information you collect is included on the receipt and not stored with the customer data. Our clients have found many created uses for the POS Flags. If you’re not using them for your business, take a few minutes to think about what kind of data you would like to be tracking for every sale. By simply customizing the values for each flag, you can begin tracking important information that will help you analyze business trends and make critical decisions.

This entry was posted by ketv on Wednesday, August 26th, 2015 at 3:06 pm .

RFID is just one type of technology that is part of the Internet of Things (IoT). Expanded use of RFID-enabled technologies is helping retailers recognize and fight back against operational loss, improve their customers’ experiences and streamline omnichannel operations. RFID-enabled systems help companies reduce costs and labor, boost accuracy, and raise production levels. Additionally, the technology is superior compared with the limitations of traditional technologies such as barcode technology. For example, RFID tags can be read from a greater distance than barcodes, and RFID tags don’t need to be positioned in a line of sight with the scanner, as barcodes do.

RFID tags can be used for a number of retail purposes.

However, many of the applications of RFID is in the aftermarket, whereby the tags are affixed to already manufactured products. Software assigns each tagged item with a unique validation code paired with an ID number encoded to an item’s tag or label. That code is encrypted and stored not only on the tag’s chip, but also in software on a back-end database. The printers, labels, thermal ribbon, and scanning equipment can be expensive for product makers that are trying to keep track of inventory.

Such challenges caused Peltz Shoes to stop using RFID and move to the far less technologically sophisticated barcode technology. Peltz, in a press release last month, noted that, “RFID is a great tool, but for all of the inaccuracies and associated high costs, it will not be a viable solution until a significant manufacturing change at the wholesale level occurs.”

That simply means that RFID should be built into items — including apparel, furniture, electronics — so that they arrive in customers’ hands ready to be recorded using RFID.  IoT solutions can help track the location of products during the manufacturing process and throughout the supply chain at the serial number level, which can help to manage delivery expectations. In addition, the identity of the distributor and end customer for any particular product can be immediately known.

Manufacturers of luxury goods can take that tracking information one step further, and ensure  that the products are what they purport to be. Some luxury brands are using the technology to fight counterfeiting. For example, German messenger-bag manufacturer Bagjack two years ago implemented an RFID-based anti-counterfeiting solution from Serfides. Not only does the solution help confirm the authenticity of goods, it also tracks the movement of the bag through the supply chain — ensuring the bags stay on their expected routes.

Products with integrated tags are much easier to process and track, even when original packaging is lost or product labels are damaged. Also, for complex systems for which component level returns must be managed, tags are effective at preventing fraud and abuse of warranty replace policies. And, if a product must be recalled, RFID can make that entire process more efficient.

This entry was posted by Jennifer Bosavage on Monday, August 24th, 2015 at 12:33 pm .

Today’s retail channel is so fluid that consumers move effortlessly between channels. A shopper may begin online, for example, to learn the price of a 50-in television. But that’s just the beginning.

Online, the shopper might discover he can afford a 55-inch television, so he begins his search again. Then, he realizes he’d like to view the picture quality in-person, so he searches for a nearby store. Once there, he pulls out his smartphone and looks for brand reviews online. The product has a QR code, so he scans it with his mobile device for more information. If the brand meets all the shopper’s criteria — quality, price and style — and is in the store, odds are the purchase will be completed at the brick and mortar location. If not, the consumer may opt to order online, place an order at the store, or, in the worst case for retailers, decide to postpone the purchase.

As retailers evolve to make the most of the ever-changing marketplace, they must select digital technology to enhance their model. For example, online services such as Amazon Mom offer special savings for a targeted group of shoppers: caregivers of small children. Amazon recognized that some items are purchased on a regular basis and are completely driven by need, rather than spontaneity or, frankly, fun. Buying baby wipes and diapers is a necessity for parents of young children, and once a brand is selected, there is an associated degree of loyalty, for any reason: Fit, absorbency, price, etc. Amazon takes some of the drudgery out of such mundane purchases by offering members benefits such as 30 days of Amazon Prime including free two-day shipping, 20% off diapers which are on an auto-delivery schedule, and other promotions geared toward parents.

Auto-replenishment is a terrific driver of loyalty online, encouraging shoppers to “set it and forget it.” But brick and mortars can boost loyalty as well, and in a few crucial ways are better equipped to do so. The primary factor offering them the advantage is what defines them in the first place — their physical presence.

Some stores promote loyalty by their atmosphere and their sales people. Savvy retailers understand the need to build on that using digital technology. Beacons, for example, can alert shoppers to in-store promotions as well as offer coupons and invitations to exclusive events. In return, the retailers receive analytics from which they can create marketing solutions. Business Insider Intelligence predicts that the technology will be used at 85 of the top 100 US retailers and influence $44 billion in retail sales in 2016.

Mobile devices are surging to the forefront of how people interact in today’s retail industry.

Combine that with SMS messaging, which can be used for proximity marketing campaigns, and that’s a powerful retail solution. Take a look at a recent Adroit survey of 1,000 U.S. and Canadian consumers, ages 18 to 34 and 500 U.S. and Canadian consumers ages 35 and up. Adroit found that the majority of paths to purchase are affected by digital: In both age groups, more than 70% were likely to change their plans to visit a retailer or restaurant if they were away from home and received an advertisement on their mobile devices for local deals or discounts.

The winning equation for brick and mortars? Beacons plus SMS equals efficient, affordable tools, ready to arm retailers in the battle for customers’ loyalty.

This entry was posted by Jennifer Bosavage on Tuesday, August 18th, 2015 at 8:18 am .

The global market of the Internet of Things in retail is expected to grow from $14.28 billion (US) in 2015 to $35.64 billion by 2020, at a Compound Annual Growth Rate (CAGR) of 20.07%. Big names driving and supporting that growth include IBM, Intel Corp., Zebra Technologies, SAP, Google, Microsoft, Freescale, PTC, ARM and Cisco. All those major leaguers are connecting devices to make shopping more personal.

IoT technology can be used for inventory management.

It’s not just retail, of course. Transportation, smart buildings and industrial uses of IoT are growing. But connected technology in retailing is something most of us see and even experience every day. It is becoming embedded in every process of retailing such as advertising and marketing, smart kiosks, vending machines, inventory management, and customer payments. IoT is rapidly connecting with these retailing processes largely because of increasing internet ubiquity, and emergence of cloud platforms.

In addition, the declining cost of sensors and RFID have also significantly increased IoT adoption by retailers. Along with these drivers, the market is facing certain restraints such as lack of common standards, skill gap, and security and privacy concerns. Those are challenges that must be faced for IoT to reach its full potential.

What is that potential? There are a number of ways retail can use IoT technologies, including: product tracking; interactive consumer engagement; dynamic, hyper-local marketing; shopper intelligence; mobile payments; inventory management and asset management.

Retailers can benefit from huge efficiencies gained when devices and data can collect, present and use real-time information in meaningful, actionable ways. Retailers grow more nimble because the information and insights they need are readily available. Stores can program smart screens in an “aware” retail environment that deliver more comprehensive information to shoppers about what they’re looking at, influencing buying decisions, and potentially leading to up-sells. Consumers benefit because connected devices — including POS, cameras and beacons —can help provide improved, more efficient shopping experiences.

This entry was posted by Jennifer Bosavage on Tuesday, August 11th, 2015 at 8:13 pm .

A three-year research report, “Consumer Perspectives on Grocery Apps and Digital Trust: Retailer Opportunities for Maximizing Differentiation and Success,” by Saint Joseph University and the Food Marketing Institute, concludes that a mobile app can be a big boost for sales and customer engagement. The lessons in the report are particularly interesting because they can be applied to any vertical market.

Consumers don’t seem to have privacy concerns about “M-commerce.”

Mobile apps are great ways for stores to keep track of customer purchases are reward them for loyalty. Many stores have such loyalty programs, which drive revenue. Grocery stores have a unique retail advantage because they offer necessities that require regular purchasing.

The report notes that today’s shoppers are more tech friendly and increasingly mobile than in recent years. Mobile devices are used in myriad ways, from couponing to payment to price checking. Although customers enjoy the convenience of the app, savings are attractive also, according to the research.

Nurturing a regular clientele can increase sales significantly, and the data from loyalty programs can help grocers hone in on what drives traffic into their stores on a personal level. It requires fostering “digital trust.” Digital trust is defined in the report as “the confidence placed in an organization to collect, store, and use the digital information of others in a manner that benefits and protects those to whom the information pertains.” Consumer digital trust is vital for sustained growth in consumer personalization and mobile commerce. Currently, privay is not a major concern for users, according to the research:

Digitally active grocery shoppers are aware and knowledgeable of personal data sharing during app use. They express low concern for negative consequences. Digital sharing is an accepted practice and not a deterrent to use. It is not perceived as a violation of rights, infringement of privacy, misuse, or abuse of personal information. Ubiquitous sharing of personal data on Facebook is considered a norm for many consumers, so the personal data collected by grocery shopping apps is viewed as inconsequential.

A high perceived value of such apps is crucial to success. Many retailers with successful apps have differentiated their apps’ functionality. For example, one grocer offered the ability to pre-order at its deli counter. Another retailer’s app is well received for personalized and easily accessed coupons and savings.

What’s interesting is that the grocery segment — with its notoriously slim margins and “old-fashioned” business model— seems to be producing exciting apps that offer clear reasons for customer engagement. This traditional retailer may be providing excellent examples of building m-commerce success, which can be adopted and executed by any other brick-and-mortar business.

This entry was posted by Jennifer Bosavage on Wednesday, August 5th, 2015 at 10:02 am .

Personalize every shopper experience with Retail Pro Prism

94% Of businesses say personalization is critical to their engagement efforts, but only 25% of companies are using their data ‘to a great extent’ to do it effectively, according to a poll from Accenture. For many, the customer data they capture from each channel is divorced from the whole picture and actually impedes personalization efforts instead of driving them.

Are you among the 25%? Or are you just sitting idly on gigs and gigs of tangled data from unintegrated channels – while your competitors pillage your customer base with their tailored offers?

What separates the winners from the losers is the use of platform technology tools to streamline critical information from various channels into a single, unified view – and then leveraging that data to build stronger personalization strategies that capture customers.

Recognize Your Best Customers

Does your data clearly reveal your best customers? Or is unintegrated data misleading you with duplicate views of the same customer’s activity across channels and devices?

Cross-platform technology tools, like Retail Pro, give retailers complete visibility into all of their customer data across every channel, so you can recognize your best customers – the ones who shop much, shop frequently, and shop across channels – as one shopper and not a discrete, nameless instance of transactional data.

Turn Ambivalent Shoppers into Loyal Fans

With ambivalent customers, personalization is a critical way to generate an uptick in completed purchases. Connect the dots between your infrequent shoppers’ purchases and use that data to send personalized offers that anticipate their needs.

Vera Bradley targets its quilt-loving customers with offers tailored from their particular purchase history data. According to Women’s Wear Daily, the company generated a 275% increase in conversions through their personalization initiative, while sending 63% fewer emails. An accurate view of purchase behavior is a critical driver for personalization.

Convert the Almost-Customers

What about the shoppers who are almost customers and who have no previous purchase history data to draw from? “Long before customers actually become customers, they’re searching for things; they’re clicking on certain key words, they’re viewing different products,” said Constellation Research founder, Ray Wang. “Everything that happens during those visits is trackable and very telling.”

UK luxury jewelry retailers, Astley Clarke, is using data from tracked visitor behaviors to personalize with their favorite colors, gemstones, and metals – and saw a 60% increase in site conversion rate. So don’t just collect data; act on it! Infuse that data into personalized offers to nurture your almost-customers, and watch your conversions rise.

Personalize the In-store Experience

E-retailers are especially adept at closely monitoring shoppers’ online behaviors and making relevant recommendations – but brick-and-mortars are picking up the pace. Retailers are arming their sales associates with tools like the natively mobile Retail Pro Prism® so they can personalize their customer’s experience anywhere on the sales floor. Using your customer’s data from purchases and behavior across channels, sales associates can quickly get up-to-speed on your customer’s current needs and can hit home with their upsell and cross sell recommendations.

Total view of the customer is the necessary foundation for all your critical personalization strategies. The platform technology unifies all your data to give you complete visibility and a single, unsplintered view. With this kind of coherency, you can ensure efficient execution of your personalization efforts and capture every customer.

As published in Retail Systems magazine.

This entry was posted by Ulyana Avetisov on Tuesday, August 4th, 2015 at 11:08 am .