American consumers were not feeling particularly confident in January, as these levels hit their lowest point in more than a year. However, sentiments seems to be picking back up, as February's consumer confidence improved drastically from the previous month. The retail industry could see positive impacts through these findings through increased sales.
According to the latest Consumers Confidence Index from The Conference Board, February's figure jumped to 69.9 from January's index of 58.4. This was better than expected, as analysts believed impacts from the fiscal cliff deal that were felt last month would carry over into this month.
"Consumer confidence rebounded in February as the shock effect caused by the fiscal cliff uncertainty and payroll tax cuts appears to have abated," said Lynn Franco, The Conference Board's director of economic indicators. "Consumers' assessment of current business and labor market conditions is more positive than last month."
January's low confidence levels were largely due to the effect of the fiscal cliff legislation, which resulted in less take home pay for American workers through increased payroll taxes. However, with February's results, individuals seem to be coping with the changes and could even boost their spending with retailers in the coming months.