The goal for many retailers is to provide a shopping experience that meets – and possibly exceeds – customers’ needs, while generating an attractive profit. Success depends on accurately understanding and responding to customer trends, which requires gathering and analyzing … Continue reading →

Pop-ups are increasingly becoming popular among established retailers looking to inject some fun and excitement into their retail routines. Often thought of as vehicles for direct-to-consumer and start-up brands, they are making inroads as a means of attracting new customers, … Continue reading →