Holidays are fast approaching. With them the masses flock to your website, and this year, only some to your stores. Every retailer’s goal is, of course, to capitalize on the increase in reasons to shop and do whatever it takes … Continue reading
Shopping is an increasingly “invisible” activity, embedding itself seamlessly into new digital and physical channels, using ever-more natural gestures and simple conversations. Gesture recognition helps retailers gauge shoppers’ real interest For example, a mom goes for an afternoon walk with … Continue reading
Authentic brands project sincerity and approachability, and their stories resonate with customers. Customers enjoy supporting businesses that have compelling histories, remain true to their roots and have a relatable brand message. Shoppers buy more from authentic brands Communications … Continue reading
Today, traditional retailers are competing not only against each other but also against e-commerce — as well as online companies that are opening brick and mortar outposts. Compounding the pressure is the breakneck pace of technological change. Customers … Continue reading
