Retailers are challenged with making their product selections more exciting, alluring and sexy than those of the competition. Having that certain product or designer that is unique to a particular brand can make a retailer a shining star, … Continue reading
SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. … Continue reading
A generation ago, people shopped by visiting a retailer, chatting with the salesclerk, browsing and building relationships. An associate would place a call to customers if a new shipment arrived with pieces that were “just perfect” for them. … Continue reading
Much has been written about the importance of providing customers a “frictionless” retail experience. Providing wireless devices to associates has helped with “line busting,” and advances in business analytics and operational intelligence have helped retailers predict sales trends … Continue reading
Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading
Many retailers ask customers for ratings on the service they received during a shopping trip. Often, these requests to complete a survey are made from the associates themselves, and reinforced through a reminder on the receipt. But exactly … Continue reading
The elusive omnichannel shopper: she leaves her tracks everywhere but is yet to be understood. Shoppers’ path to purchase today beelines from your store to your website on their computer at the office (used only during breaks, of course), to … Continue reading
Pop-up stores are a popular way to freshen brick and mortar presence as well as to physically connect e-commerce retailers to their customers. They have been around for a few years, but they have steadily become increasingly popular. … Continue reading
Luxury shopping is an experience all its own. Included in the unique ecosystem of retailers catering to the very wealthy are loyalty programs. Many recent program launches come from companies realizing that they need assistance building loyalty among … Continue reading
Baby boomers — those customers between the ages of 54 and 72 — are predicted to increase their spending by 58% to $4.74 trillion over the next 20 years. That’s far more sales growth than millennials, whose spending will … Continue reading
