Analytics are important for retailers to understand who their customers are, what they are buying and when they are spending. Even with the multitude of analytics tools available, too many retailers are not using them to their full potential. … Continue reading
Virtual reality in retail is here. The technology is more affordable than ever, and it offers retailers a unique opportunity to provide customers with immersive experiences. Two of the more popular devices, Samsung Gear VR and Google Cardboard, are … Continue reading
With Halloween coming up next week, it’s a good time to discuss fun and engaging ways to bring customers into your store, particularly millennials. Here are three ways to provide customer experiences that do just that, using modern “tricks” of … Continue reading
Referrals are the lifeblood of retail. Having a satisfied customer base that will sing your praises is worth more than an ad campaign by the most sought-after advertising firm on Madison Avenue. People are more than five times as … Continue reading
The mobile POS business is expected to grow from $2 billion in 2015 to $38 billion in 2024, with analysts projecting a 36 percent compound annual growth rate (CAGR) between now and 2019. Retailers see mobility as a way … Continue reading
If your loyalty program is lacking luster, it’s likely time for an overhaul or at least a close inspection. So, you have a loyalty program, but: It’s not attracting new members Its members are not as active as you’d … Continue reading
Customers want easy ways to shop for routine items – those products they use daily, that are staples of their homes or workplaces. For these types of purchases, ease of doing business is extremely important. No one wants to … Continue reading
