Millennials are coming on strong. Retailers expect Millennials – who were born between 1976 and 1994 — to spend more than $200 billion annually starting in 2017. Further, they are projected to spend more than $10 trillion during their lifetimes, … Continue reading
It’s not just Millennials that appreciate the ease and convenience of online shopping. Hispanic shoppers are more likely to have smartphones than the population as a whole, and they rely on their phones and computers to make purchase decisions. They embrace … Continue reading
Many retailers have a presence on social media, at a minimum in an attempt to get the word out about their brands. Some – a few – go the extra mile and parlay their presence into a real relationship with … Continue reading
Omnichannel retailers struggle with shipping costs: Charge too much, and customers flee, but charge too little and retailers are left with dwindling profits. Customers who abandon shopping carts online, it often is a signal that your shipping costs are too high. … Continue reading
