Last month, drugstore chain Rite Aid became the most recent retailer to deploy beacons within their outlets. By doing so, Rite Aid became the largest retailer user of beacons in the United States, a distinction previously belonging to Macy’s. Rite Aid embarked on the strategy to provide more personalized service to customers, as well as to push various notifications. Bluetooth-based beacons can help retailers connect in practical and profitable ways, as long as the communication is welcome and provides clear advantages for the shopper. Remember, a shopper can opt out of receiving notifications at any time —  and no matter how many beacons a retailer has it won’t make a difference if no one is receiving their signals.

See the infographic below to learn how to make the most of your investment in beacon technology.

This entry was posted by Jennifer Bosavage on Wednesday, February 24th, 2016 at 7:31 am .