Kids Cavern Simplifies the Retail Experience with Retail Pro®
Firmly established in fashion-conscious cities in the UK, Kids Cavern, the high-end children’s wear retailer, has not just one set of customers to please, but two: the grown-up ones with wallet power and the little ones who will wear their stylish apparel. So Kids Cavern is taking their customer experience to new heights of simplicity with the help of Retail Pro retail management software.
Streamlining Together: Retail Pro Support for Your Every Retail Need
Retail Pro is the foundational technology for the streamlined multi-channel experience Kids Cavern seeks to build, and their Retail Pro Business Partner, Pioneer Solutions, has played a vital role in helping them implement and customize the solution.
“To be honest with you, we are not techies,” said Kids Cavern director, Danny Shelvey. “We’re retail; we’re sales people, so we didn’t quite know what to do with Retail Pro to achieve what we wanted.”
Retail Pro understands that specialty retail comes in all flavors and sizes, some with and some without in-house IT groups. That is why we live by a channel philosophy, allowing us to offer retailers continuous technical support through the Retail Pro Business Partners.
Some software companies follow a “thank you and goodbye” approach in which resellers will hand over the software and leave retailers to tame the beast on their own. We, on the other hand, are all about enabling success. Retail Pro Business Partner support is available worldwide and has the local expertise that retailers need for location-specific compliance and requirements.
Kids Cavern has been working closely with Pioneer Solutions to tailor their Retail Pro to the exact business needs, with special focus on e-commerce and custom reports. Currently, Kids Cavern is working on implementing loyalty cards as an upgrade to the program they already have in place. This is just one facet of the holistic retail experience Kids Cavern is building.
Shop Simply Whenever, Wherever, However
A customer since 1997, Kids Cavern has enjoyed the benefits of the continuously evolving retail software, having upgraded to successive versions of the solution, and are currently operating on the robust Retail Pro 9 with an integrated e-commerce solution.
E-commerce is another part of the streamlined customer experience they seek to offer for parents in the busy city. It allows customers the freedom to shop from whatever channel is most convenient for them. As part of their simplification makeover, Kids Cavern is entering the first stages of a site revamp to trim the checkout path from 5 pages until the sale is finalized to just one.
The retailer also uses the Sales Order capabilities in Retail Pro to offer their customers a more convenient way to pay for their purchase – over time instead of all at once. Customers who open an account with Kids Cavern can enjoy the benefits of paying just a deposit on the spot and paying the balance in installments.
Simply Engaging
Streamlining the shopping experience allows Danny and the Kids Cavern staff to focus more on customer engagement. “We give them an informal shopping experience. We have families who come here with babies and their little children. We want to make sure it’s a pleasant experience for all of them,” Danny explained.
Last winter, they ran a campaign to find the young Face of Kids Cavern. The contest got many families from across the country even more excited about the company. As a result of their engagement efforts, Kids Cavern saw an uptick both in sales and in parent engagement with the company’s social media. It’s a fun way to build loyalty among their customers and Kids Cavern hopes to host more of these Mini Style Icon contests in the future.
Simplifying Retail
Having recently celebrated their 25 year anniversary with the third generation of customers, Kids Cavern has many exciting plans for the future. Their evolving store concept mirrors the evolution inherent in the retail industry, and everyone is benefitting. Retail Pro is proud to be a part of this retail story as they simplify retail for a more streamlined customer experience across channels.
