The most successful retailers today don’t distinguish among their shopping channels — rather, they design the digital experience with store fulfillment in mind. The challenge, however, is in determining how profitable such customers are, according to a recent study released … Continue reading
In the previous RPU newsletter, we looked at a number of ways to create a culture of continuous employee development. Employee training and education doesn’t have to happen in a traditional classroom for it to be valuable to your employees … Continue reading
Increasingly, brick and mortar shoppers are using a “strategic strike” method of shopping: They’ve narrowed down what they came for, they pick it up and they leave. Consumers use digital technology first, as part of the selection process, then visit … Continue reading
In just three short years, the Web will influence $1.8 trillion in retail sales, according to Forrester Research. It’s therefore imperative for retailers to maximize their online potential, and leverage it to enhance traditional store sales, thereby improving overall revenue. … Continue reading
Is hyper-personalization creepy or cool? A recently released Accenture study, “Retail Hyperpersonalization, Creepy versus Cool,” finds that the answer largely depends on which demographic you’re asking. By and large, Millennials seem more into with retailers personalizing messaging. Boomers less so. For example, nearly three … Continue reading
Personalization is a hot topic in retail today, and retailers are paying close attention, rolling out beacon technology to track shoppers’ actions, focusing marketing materials to capture their attention and encouraging customer service training. But a recent study from Cisco … Continue reading
Retailers hate returns. That’s not a surprise: Returned merchandise costs the retailers money because the sale was lost, and time, because of restocking. What is surprising is the high return rate that ecommerce retailers experience. According to a … Continue reading
