Although social media has among the lowest conversion rates in retail marketing strategies, it is a critically important framework of communications channels with respect to brand management and customer engagement. Continue reading
Yesterday, I wrote about the unique perspective the Millennial generation as a whole brings to retail. This group is the first generation to grow up with a computer in their homes, in their schools, and in their pockets — if … Continue reading
Not so long ago, conventional wisdom was that Millennials, those born roughly in the 1980 to 2000 timeframe, were on track to be self-centered, materialistic, unprepared adults. And then came the Great Recession. Faced with the realities of the time … Continue reading
It’s begun: The 2014 holiday shopping season is underway. Eighty seven million Americans hit stores on Friday, according to a National Retail Federation survey released on Sunday. But, with many stores kicking off the season on Thanksgiving, retailers are finding … Continue reading
