With the rise of ecommerce and connected consumers, it has become crucial that brick and mortar stores be equipped with similar tools that have helped ecommerce stores easily measure their success. Our partner Swarm recently announced the Swarm Portal foot traffic counter, the newest addition to its portfolio of smart devices. Portal measures customer traffic entering your store, delivering the data instantly to the Swarm mobile app and web dashboard. Designed with the small to medium business owner in mind, Portal works right out of the box and syncs over Bluetooth to deliver insightful data on any device, anytime.

For Retail Pro customers, Portal automatically syncs your point-of-sale data to Swarm’s app. This means you’ll be able to monitor not only foot traffic, but also conversion rates. With Swarm and Retail Pro, you’ll also be able to set traffic or revenue goals and monitor results in real time.

Here are three ways measuring foot traffic can help grow your business:

1) Understand if you’re not getting all the sales you should be by comparing sales results to the traffic opportunity in your store

2) Help you schedule staff better by knowing exactly when your store is full of customers and when it might be slow

3) Know if your training, merchandising and advertising efforts are making a difference by watching their impact in real-time

Portal is available from participating Retail Pro Business Partners.

This entry was posted by Retail Pro on Wednesday, June 11th, 2014 at 11:58 am .