Consumers favor responsible use of retail intelligence
Consumers are well aware of the fact that merchants are leveraging retail intelligence in order to gain more insight into target audiences. Continue reading
Monthly Archives: May 2014
Analyzing mobile’s impact on retail
Tablets and smartphones are bringing new insight to retail business intelligence initiatives, but the results of these endeavors have caused concern among leaders. Continue reading
E-commerce customers aren’t just numbers in a database
A combination of retail analytics and live customer service should be leveraged to deliver a positive online shopping experience. Continue reading
How are retail customer trends shaping brick-and-mortar’s future?
This high-tech atmosphere has convinced many retailers sticking with conventional practices to reorganize their store operations, integrating analytics, tablets, and entirely new formats into the physical shopping experience. Continue reading
What areas of ecommerce require the most attention?
For your online retail business to be as profitable as possible, it takes more than just offering products that people want to buy. Continue reading
Are you providing an effective path to purchase?
The way consumers shop is changing rapidly, as more individuals are going online to make purchases and research products, which is creating new paths to purchase that retailers should watch. Continue reading
Mobile point of sale software takes off for small businesses in Europe
Small and medium-sized businesses typically have to work harder to keep up with large retailers, and a recent report found that many are looking to enhance the point of sale experience by investing in POS software that caters to mobile users. Continue reading
What to consider when marketing to millennials
Age really does matter when it comes to retail marketing, as the approach you take to appeal to your audience will vary depending on what generations you’re hoping to attract. Continue reading
Strengthen your ecommerce content strategy, expand your audience
A good content marketing strategy can help increase site traffic for any online retailer, but if the content does not live up to its potential, you won’t see the highest possible return on investment. Continue reading
How are consumers using mobile to engage with retailers?
Better understanding how people are interacting with retail stores through various channels can help merchants develop more effective marketing and sales strategies and make it easier to choose the right ecommerce software for their needs. Continue reading
