Point of sale data breach rates drop
Data breaches present a threat to retailers both on and offline, as ecommerce software and point of sale systems can be hacked if they’re not adequately protected. Continue reading
Monthly Archives: April 2014
New eMarketer study reveals trends in ecommerce sales
The ecommerce sector of retail in the U.S. is growing, and the latest reports from eMarketer show that the rise in online shopping is evenly spread among various categories. Continue reading
3 ways to make Pinterest work for your ecommerce store
Social media provides numerous ways to reach a global audience of potential customers, and Pinterest in particular can prove useful for online retailers. Continue reading
Better product descriptions and return policies can ease pains of online clothing returns
Online shopping offers plenty of advantages, but when it comes to buying clothes from ecommerce sites, there can be a few speed bumps along the way that may result in dissatisfied customers beyond the point of sale. Continue reading
Mine social media for ways to improve retail business
By monitoring social media sites like Facebook and Twitter, retailers can find out what their customers enjoy and dislike about their brand, shopping experience and point of sale. Continue reading
Ecommerce boom in China fueled by social media and mobile
China’s retail industry is experiencing a burst of growth in digital sales, largely due to the increasing use of social media and mobile devices. Continue reading
Tips to market your brand on Facebook
A strong social media presence can drive up brand awareness and sales, but it’s not as simple as having a Facebook page. Continue reading
Multi-channel attribution can improve ecommerce conversions
Marketing is a key aspect of running a successful online retail business, and multi-channel attribution may help retailers improve their strategies to bring in visitors, get them to the point of sale and convert online window shoppers to paying customers. Continue reading
Latest reports show major retail sales rebound in March
Earlier reports on U.S. retail sales for the month of March revealed sluggish improvements from the winter months, but the latest findings reveal the first quarter finished on a strong note. Continue reading
Survey gives retailers better picture of teen shoppers
Teens represent a large portion of the consumer population, and retailers that cater to this demographic need to keep a close eye on ever-changing trends to ensure the success of their businesses. Continue reading
