Brick-and-mortar trends to bring customers through the door
Brick-and-mortar retailers need to stay current with the latest consumer and technology trends in order to remain competitive in an increasingly digital marketplace. Businesses with physical locations can take steps to integrate technology into their strategies, such as using modern point of sale software that accepts mobile payments. It's also important to create a shopping experience that will give consumers incentive to visit stores over shopping online.
The Christian Science Monitor reported that many stores are revisiting the layout of their merchandise for a more modern shopping experience. The "racetrack store" layout makes it easier for customers to find what they're looking for. Traditional layouts, such as those used in grocery stores, are designed to have customers walk through each aisle, surrounded by merchandise. But these days, shoppers are researching online and typically know what they are after before they walk into a store. Catering to that behavior could help bolster sales.
It may also behoove businesses to rethink the way customers are treated. Biztech Magazine suggested turning brick-and-mortar stores into social destinations where people can spend time browsing the wares, sampling products and trying on clothes. Provide a relaxed atmosphere that encourages people to linger, but also has efficient POS systems for speedy checkouts.
