How can you stay competitive in an ever-changing retail environment?
Everything happens faster these days, so retailers need to be able to keep up with changing demands and consumer trends. Having an updated and efficient online store with the right ecommerce software can help drive sales, and knowing which features to offer means staying on top of what consumers want.
Christopher Brace, founder and CEO of consulting firm Shopper Intelligence, explained in a recent interview with FRESH that retailers need to look beyond their products and focus on the emotional and behavioral needs of their customers. In addition to looking at what consumers might want, the focus should fall equally on why they want it. He pointed to two key factors that can help brands gain more recognition – relevancy and emotional connection between shoppers and the brand.
"If we're going to address shoppers' subconscious minds – the real driver of behavior – then we need to become much more adept at using emotion-based information (specifically insights), as the basis for our strategies," Brace said.
Retailers looking to make improvements can focus on customization. Mashable suggested that personalizing the shopping experience is a crucial way to strengthen customer satisfaction. For instance, retail management software that tracks retail analytics about individual shoppers can help store associates better assist customers in finding the products they want to improve their in-store experience, which could lead to repeat visits and more sales.
