India's online retail marketplace is expanding quickly, and the latest reports indicate this trend will only continue. The Asian nation's ecommerce sector is still in its early stages, but it has been experiencing rapid growth. American Express recently reported that by 2015, there will likely be more than 38 million Indian consumers making purchases virtually, according to American Bazaar Online.

Currently, only about 10.4 million people (about 14 percent of the total number of Indians going online) make purchases over the Internet, but if American Express's predictions are accurate, the massive jump will represent a 256 percent increase in online shopping among Indian consumers. A major factor behind this prediction is the fact that more people are getting credit cards, giving them access to online shopping. This market has seen modest gains in recent years, rising about 35 percent on average in the past few years, the source pointed out.

To take advantage of India's growing online retail sector, merchants across the globe may want to consider ecommerce software that offers multiple languages. Studies have shown that shoppers are more likely to make purchases when online stores let them browse in their native language.

This entry was posted by Retail Pro on Thursday, April 24th, 2014 at 11:27 am .