Revamp brick-and-mortar stores to drum up business
More consumers are making purchases online, but retailers with brick-and-mortar locations can take steps to make the in-store shopping experience more appealing. Everything from improving store layout and installing retail management software to modernizing the point of sale experience and offering loyalty rewards can inspire shoppers to visit retail locations in person to make purchases.
Forbes contributor Walter Loeb pointed to an emerging trend in brick-and-mortar retail that may help drive up business – Hub Destination Centers. The idea is for multiple retailers to congregate in one area, giving shoppers a one-stop location that offers a diverse selection of products and services. An HDC would differ from traditional mall settings by offering exciting events and experiences to draw crowds of shoppers. Loeb suggested hosting events such as fashion shows and regularly scheduled social gatherings like dance nights and holiday functions.
While an HDC would be more of a communal effort between multiple retailers, businesses will also want to focus on their own retail experience. A great way to do this is to integrate ecommerce software with in-store shopping through mobile apps. UX Magazine recommended creating a mobile app that can serve as a sort of personal shopper, giving consumers feedback such as in-depth product descriptions and customer reviews about various items.
