Keeping up with current trends takes more than simply offering the latest products and fashions, and businesses looking to boost sales may want to consider altering their approach to retail marketing. Using social media to interact with customers and forge relationships with your audience can be made more useful if you're connecting with them on a more intimate level. 

Entrepreneur recommended befriending customers by posting content similar to what they themselves might be posting and would want to see in their social news feeds. Funny photos and posts about trending topics may be more effective than solely focusing on your brand and products. News stories relevant to your products can also be engaging. For instance, fashion retailers may want to keep an eye on celebrity gossip, highlighting stories in which stars are wearing clothing or accessories that customers could find in your online store.

A recent eMarketer study revealed that 88 percent of marketers will be using social media to reach consumers by the end of 2014. By taking a unique approach to these marketing channels, retailers can stand out from the crowd and better engage their audience. A good marketing strategy, in combination with effective ecommerce software can help improve the brand experience, which will aid in the growth of your retail business.

This entry was posted by Retail Pro on Monday, April 14th, 2014 at 11:27 am .