When you're first entering the ecommerce marketplace, it can be easy to get overwhelmed by all the options available for retailers. Having the right ecommerce software will enhance the shopping experience from website navigation to the point of sale, but what should you be looking for?

Omnichannel strategies are growing more integral to businesses as technology becomes a larger part of the shopping process, so software that offers mobile support can be a smart choice. Practical Ecommerce suggested investigating the various mobile-optimized themes available from providers. You may also be able to see the platform at work if a provider has a public list of its clients. Explore their sites to determine if the provider can give you what you need.

Marketing is a big part of successful ecommerce business, and search engine optimization plays a major role in a strong marketing strategy. Finding a provider that can offer SEO initiatives will be a key component as well, according to Retail Online Integration. Make sure your provider can deliver on a claim by checking out how other clients rank on search engines. The source suggested finding an ecommerce software company that has clients listed in the first few pages, which you can find by using Google's PageRank.

This entry was posted by Retail Pro on Thursday, March 27th, 2014 at 5:44 am .