Email remains a key retail marketing tool
Research shows that new retail marketing strategies like social media advertising and mobile apps are no replacement for some of the classic tools of the trade. Continue reading
Monthly Archives: January 2014
Target breach renews emphasis on POS and card security
As the fallout from Target’s data breach continues to develop, one question lingers on retailers’ minds: How can they prevent this from happening to them? Continue reading
Retailers turn to technology as global economy improves
Things are looking up for the global economy. Continue reading
Retail marketing meets customers where they’re at with location-sharing apps
Recent developments in retail technology are focused on customer-centric marketing strategies. Continue reading
Preemptive shipping? Amazon takes retail business intelligence to the next level
In late December, Amazon patented a process for shipping products before shoppers buy them. Continue reading
Retail technology can help alleviate post-holiday returns
If the holiday season holds retailers’ sales dreams, the subsequent months hold their returns nightmares. Continue reading
Retailers have room for improvement in data management
Retail customer intelligence and other forms of data analysis can help businesses target their advertising and optimize store operations. Continue reading
NRF advice: Use digital receipts for customer engagement
Digital receipts are environmentally friendly and convenient for customers. Continue reading
Email retail marketing breaks records in 2013
In addition to massive ecommerce sales, 2013 was a record-breaking year for email marketing in the retail industry. Continue reading
Gentle introduction of retail technology converts customers
Retail technology is continuously advancing, offering more opportunities for businesses and more convenience for customers. Continue reading
