Retail customer trends indicate the advantages offered by new retail technology, both on the Web and in stores. At the National Retail Federation (NRF) Convention, which took place Jan. 12-15 in New York City, industry leaders gathered to preview innovative retail solutions and discuss ways to optimize their business strategies. According to 1to1 Media, one of the emerging trends is how retailers can use new technology to empower employees.

Even as ecommerce becomes more popular, consumers view brick-and-mortar locations as valuable shopping centers. Personal relationships are a key component of successful retail marketing, and interactive experiences draw in customers who want to try before they buy. Retail technology, such as integrated retail management software, can help stores capitalize on the benefits of their physical presence. 

With the help of retail customer intelligence, store clerks can offer personalized advice or assistance to customers, 1to1 Media explained. Streamlined point of sale processes also help employees focus on personal connections with shoppers, instead of staying behind the counter or keeping their eyes on complicated check-out systems. For example, Retail Pro Prism, which was featured at the conference, provides store clerks with information and mobility. As reported in the Convention newsletter, retail experts agreed that customer engagement, including relationships with employees, is key to business success.

This entry was posted by Retail Pro on Thursday, January 16th, 2014 at 7:33 am .