Black Friday recently swept through multiple retail locations, and more so than ever, shoppers were ready with facts about their favorite products – millennials in particular. According to a recent Google survey, 95 percent of the generation likely researched items online before arriving at stores or completing their ecommerce transactions, and this practice will continue throughout the rest of the holiday shopping season. Many of these young consumers sought information online, but some (40 percent) looked into discounts and more in-depth knowledge even as they browsed through brick-and-mortar stores.

Meeting the needs of these savvy, ecommerce-friendly customers may take a shift in how merchants run their businesses, from how they approach their marketing to in-store operations. Unlike years past, TV and catalogs are growing less important, while a strong Web presence might improve sales. 

To better understand the millennial customer and how retailers are engaging with this growing demographic, Retail Pro and Merchant Warehouse will be holding the Millennial Holiday Shopping Trends Survey. By pairing this with a survey focused on millennial respondents, Retail Pro will help merchants derive greater insight into the generation's thinking and habits in order to improve the overall shopping experience. 

This entry was posted by Retail Pro on Tuesday, December 3rd, 2013 at 6:20 am .