Desktop-based ecommerce sales on the rise
While it is easy to get caught up in the recent mobile commerce trend, desktop sales remain a prominent source of online spending, a recent comScore study found. According to the source, $18.9 billion in purchases have already originated from desktop computers so far this year, an increase of 14 percent from 2012 during the same period.
Based on current projections, comScore expects that $48.1 billion in desktop-based sales will be reached by the end of the holiday sales season. Only $42.3 billion was generated in 2012. While no one particular day has exceeded the $1 billion mark, Nov. 14, 19 and 24 all individually exceeded $900 million in retail spending from home computers, and these numbers are predicted to be broken in the coming days.
Even as retail industry professionals adjust their ecommerce software and point of sale systems to account for mobile purchases, they should also look to improve online shopping through more traditional channels. Laptops and desktops will remain important methods for buying products, and enhancing the customer experience through a streamlined transaction process can avoid issues like cart abandonment or consumers turning to competing merchants.
