Retail Pro Global Conference will address omnichannel marketing
Creating an all-encompassing shopping experience may be one of the most important elements for the retail industry, but not all merchants are aware of how to implement it. Speaking with other industry professionals who have already applied this strategy to their business, or who are in the midst of it, can provide just the push they need. In Barcelona this October, retailers will have the opportunity to speak with their peers and hear from speakers already familiar with an integrated shopping experience.
Omnichannel retailing is but one of the many topics presenters will be discussing during the Retail Pro Global Conference. The Business Partner Summit is scheduled for October 18-20, while the Customer Summit will be held on October 20-22. Attendees can see the full scope of the event at https://www.retailpro.com/Community/2013Conference/Agenda.php.
Both Retail Pro Business Partners and Customers will be able to hear from Neil McKeown, Vice President of Product and Process Management , as he discusses the future of omnichannel retailing. Attendees will learn where the hype ends and reality begins for this potentially key business strategy, as well as how to avoid some of the common obstacles industry professionals face when instituting the policy. Registration information for the 2013 Global Conference can be found at https://www.retailpro.com/Community/2013Conference/Registration.php.
