Ecommerce is rising significantly in markets all over the world as a top sales channel, and one of the regions that has seen the greatest growth in online purchases is Europe. Recent research estimated that ecommerce sales will increase sharply in the coming years, as consumers take to the Web to enjoy the convenience that the shopping channel offers. In addition, more merchants will be paying attention to this trend and will implement solutions to accommodate online patrons, contributing to the expected rise.

Internet Retailer reported that a study conducted by Germany Trade & Invest revealed that ecommerce will continue its widespread growth in Europe over the next four years. In 2012, a total of €112 billion ($149.5 billion) was spent online, and the research anticipates that figure will jump to €191 billion ($254.9 billion) in 2017. This represents a 70.5 percent increase, the news source explained.

As ecommerce continues its upward trajectory within Europe, merchants may want to implement the right solutions to help them attract new business and retain existing customers who prefer to shop online. Retail management software platforms can help brands oversee all operations, both in store and on the Web. In addition, point of sale technology ensures that businesses are able to quickly process transactions no matter which channel consumers are using.

This entry was posted by Retail Pro on Wednesday, August 28th, 2013 at 8:35 am .