When running a brick-and-mortar location and online storefront, there are many parts that are necessary to keep operations running smoothly. One of the most common elements is employees, as these professionals help ensure that customers are satisfied, various strategies are working and systems are performing efficiently.

According to a recent Internet Retailer survey, while hiring sales staff is still a focus of many merchants, a significant amount of businesses are looking to bring on more marketing and analytics professionals. Throughout the next year, 34 percent of companies stated they plan to hire marketing employees, 25 percent said their attention will be on information technology professionals and 18 percent want to bring on individuals proficient in analytics and web design.

The source explained that the move toward hiring individuals for more technology-based positions is mainly due to the shift toward ecommerce by many retailers. As consumers increasingly go online to research and purchase products, merchants are now putting more time and effort into building solid and effective web platforms, Internet Retailer noted.

In addition to hiring tech-savvy workers, businesses can also implement retail management software to ensure their online processes are as streamlined as possible.

This entry was posted by Retail Pro on Monday, July 29th, 2013 at 4:55 am .