Computers, smartphones, tablets and social media are all tools that retailers use to reach new customers and retain their existing patrons. Mostly, these digital channels are used for boosting ecommerce initiatives, but for merchants that also run brick-and-mortar locations, this technology can also serve to draw in consumers to their physical storefronts.

So how exactly can retailers implement these kinds of solutions to improve their operations? TabTimes recommended that brands use tablets in their stores to develop more customer engagement. These devices can be used by patrons to look up information, watch videos pertaining to products or services and log in to social media sites to take advantage of deals and discounts.

When it comes to social media in brick-and-mortar locations, shoppers can access sites such as Facebook and Twitter to like brands' pages and check-in at physical storefronts, the source suggested. Giving patrons the ability to do this through their own mobile devices can also lead to higher satisfaction.

Another strategy that can be significantly beneficial for merchants is to adopt mobile point of sale solutions, as these platforms allow customers to pay with their gadgets, providing fast and easy transactions.

This entry was posted by Retail Pro on Thursday, July 25th, 2013 at 6:20 am .