In-store experiences and technology getting more focus from retailers
A significant number of people are now shopping online, as they prefer to browse for and buy merchandise from their computers, smartphones or tablets. However, that doesn't mean that brick-and-mortar retail locations are getting any less attention – in fact, many merchants are implementing new strategies and technologies to make in-store operations more efficient and enjoyable for patrons.
Chain Store Age reported on some of the trends that are emerging within physical storefronts, one of which is companies putting more time and effort into developing more personalized service and interactions. This is being done in the hopes of generating brand loyalty, the source explained. Retailers are also thinking of ways in which they can use mobile applications and social media channels to drive brick-and-mortar foot traffic and boost sales. Businesses are interacting more with consumers through these mediums, and this approach is drawing in more people to stores.
Another method that merchants are following is utilizing big data analytics platforms for their operations, the source noted. To determine which elements keep customers coming back to brick-and-mortar locations, companies are adopting retail management software to give them more insight into what their customers want and need in terms of the in-store experience.
